UpcomingglobalImpact 92/100
Google Dynamic Search Ads migration to AI Max begins
February 2027
Google says the automatic upgrade and sunset of Dynamic Search Ads will begin in February 2027, following a previously announced delay. Exact account-level migration dates may vary.
What we know
- Status
- Upcoming
- Expected timing
- February 2027
- Confidence
- Confirmed
- Impact
- 92/100 · global
- Last verified
- 30 October 2026
- Linked sources
- 5
What remains uncertain
- Timing is only known to the month; an exact date has not been confirmed.
Evidence and sources
- Google Ads official blog (opens in a new tab)
Announcement
- Performance Marketing World (opens in a new tab)
Reporting
- Search Engine Journal (opens in a new tab)
Reporting
- Search Engine Roundtable (opens in a new tab)
Reporting
- Search Engine Journal (opens in a new tab)
Reporting · Published 12 June 2026
Forecast history
Current expectation
February 2027 · Upcoming · Confirmed
No recorded changes yet. Verified changes to timing, status or confidence will be listed here in date order; none are shown until they are recorded.
Related intelligence
No verified Archive coverage is linked to this development yet.