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Retail media news

Developments in retailer advertising, commerce platforms and the data and measurement behind retail media.

Latest developments

Reported coverage from the rolling 72-hour feed.

  • Major
    M And A
    Retail Gazette

    JD.com completes $2.5bn takeover of European electronics retailer Ceconomy

    The Joybuy owner now controls MediaMarkt and Saturn, giving it a major physical and ecommerce footprint across 11 European markets.

    Why it matters

    Electronics, retail and ecommerce marketers may want to watch how JD.com integrates Joybuy with the store networks and reshapes marketplace, pricing, media and customer-acquisition strategies.

    13 Nov, 07:55Europe, EU
  • Significant
    Connected TV
    ExchangeWire

    The Stack: Commerce and consolidation reshape media and ad tech

    A roundup of developments spanning Fox’s reported Roku acquisition, creator programming, AI-publisher licensing, UK out-of-home investment and platform scrutiny.

    Why it matters

    The developments offer signals on connected-TV ownership, creator-led programming, AI content licensing, out-of-home inventory and platform regulation. The breadth makes this more useful as a market scan than as a single focused story.

    13 Nov, 09:12Global, UK, Europe
  • Significant
    Retail Media
    Adweek

    IAG Bets on a Unified Advertising Network

    British Airways parent IAG is launching a media network promising unified advertising and deeper audience targeting, though scale, inventory and adoption remain unclear.

    Why it matters

    Travel and consumer marketers may eventually gain another media and targeting environment, particularly for reaching airline audiences, though the network’s commercial details are not yet clear.

    12 Nov, 19:30UKPaywalled
  • Worth knowing
    Marketing Leadership
    Retail Gazette

    Frasers executive David Epstein to become Hugo Boss CEO in January 2027

    Frasers Group senior executive David Epstein will replace Daniel Grieder as Hugo Boss chief executive, further strengthening the group’s influence over the fashion brand.

    Why it matters

    Teams working with Hugo Boss, Frasers Group, fashion retail or brand partnerships may want to monitor the incoming CEO’s priorities and any resulting shifts in positioning or investment.

    13 Nov, 08:01UK
  • Worth knowing
    Retail Media
    Retail Gazette

    Vinted expands post-purchase advertising in the US

    The second-hand marketplace is extending its partnership with Rokt to serve personalised offers to American shoppers, seeking to replicate its European advertising success.

    Why it matters

    The move adds another example of a marketplace developing retail-media revenue around its customer and transaction data, while showing how post-purchase placements can travel into new markets.

    13 Nov, 08:55USA, Europe
  • Worth knowing
    Marketing Leadership
    Adweek

    Target’s new CMO wants to restore the brand’s cultural edge

    Two months into the role, Target’s new CMO outlines an ambition to return the retailer to the forefront of culture.

    Why it matters

    Useful as an early signal of how Target’s new marketing leadership may position the brand and prioritize cultural relevance.

    13 Nov, 11:00USAPaywalled
  • Worth knowing
    Retail Media
    Retail Dive

    Sally Beauty to expand refreshed store model in 2027

    Sally Beauty plans to grow its Sally Ignited concept and refresh two-thirds of its store fleet over the long term.

    Why it matters

    The plans offer a retail experience and brand-environment signal for marketers tracking how physical stores are being refreshed to support customer engagement.

    13 Nov, 15:09USA
  • Worth knowing
    Retail Media
    Search Engine Roundtable

    Google drops ‘experimental’ label from Merchant Center Deal Ends annotation

    The urgency badge is now an established Merchant Center feature, but Google’s stated availability excludes the EEA, India, Switzerland and the UK.

    Why it matters

    Retail advertisers can treat the annotation as an established promotional option, while checking regional eligibility before relying on countdown-style urgency in product ads.

    13 Nov, 12:31Global, UK, Europe
  • Worth knowing
    Retail Media
    Retail Gazette

    Oxford Street draws 16 bidders for former House of Fraser site

    Up to 16 retailers are reportedly competing for a redeveloped Oxford Street location, with Aritzia said to be the frontrunner after the street’s pedestrianisation.

    Why it matters

    Retail and place-marketing teams may see the reported bidding as a signal of stronger competition for flagship space and footfall on Oxford Street.

    13 Nov, 08:21UK
  • Quickfire
    Retail Media
    Retail Gazette

    Next extends Costa Coffee partnership to 2036

    The retailer will keep Costa Coffee concessions across its UK estate, where the partnership has grown from one site in 2011 to more than 140 locations.

    12 Nov, 14:49UK

From the daily archive

Coverage with recorded topic tags; some older frozen stories are untagged.

  • 2026-11-07 · Modern Retail

    DoorDash and Instacart point to delivery apps’ next role: discovery platforms

    Modern Retail examines the strategic implications of DoorDash’s announced plan to buy Instacart for $17 billion. The podcast argues that delivery platforms are evolving beyond logistics into places where consumers discover products, compare deals and encounter new brands, while building advertising businesses and expanding through acquisitions. It also considers AI’s role in the shift.

  • 2026-11-06 · Digiday

    Amazon’s shopping agent takes orders by text — and carries Sponsored Product ads

    Amazon has expanded its shopping agent to take orders via text message. Digiday reports that the conversation where orders are placed will also carry Sponsored Product ads, extending Amazon’s retail-media inventory into an agent-led shopping experience.

  • 2026-11-06 · Adweek

    Amazon lets customers text its AI shopping assistant — with ads in the mix

    Amazon is giving customers the ability to text its AI shopping assistant, with advertising included in the experience. The move could affect how products are discovered, surfaced and evaluated in conversational commerce, while opening another potential performance and retail-media channel for brands.

  • 2026-11-06 · Association of National Advertisers

    ANA, 4As and IAB form cross-industry leadership collaborative

    The ANA, 4As and IAB have launched a cross-industry collaborative focused on four priorities: responsible AI governance, preparing talent for the AI era, comparable commerce and retail-media measurement, and cross-media measurement. The initiative is strategically relevant, but its immediate impact is limited because it currently represents a pledge rather than concrete standards or implementation.

  • 2026-11-06 · Search Engine Roundtable

    Google confirms issues with Merchant Center, API and feeds

    Google has confirmed an issue affecting Merchant Center, the Merchant API and feeds. The company said it was investigating reports on November 6, while forum users described pages loading continuously and failing to display account data. Advertisers should verify product data and campaign workflows before making catalogue decisions.

  • 2026-11-06 · MarTech

    Consumers are still buying — but they’re harder to convince

    US consumers continue to shop online, but economic pressure is changing how they buy. Feedvisor’s 2026 report, as interpreted by MarTech, finds more price comparison, deal-seeking and scrutiny of promotions, while modest “small treat” spending persists. The pattern points to a need for clearer value, credible offers and stronger conversion proof.

  • 2026-11-06 · Retail Gazette

    JD Sports expands RFID tracking across 414 stores

    JD Sports has rolled out RFID inventory-tracking technology across 414 stores in the UK and Ireland. In partnership with Zebra Technologies, the system is intended to improve stock visibility, speed replenishment and reduce theft; JD Sports says it has delivered 98% on-shelf availability and cut replenishment times by 20%.

  • 2026-11-06 · Chief Marketer

    Retail marketers should plan for leaner budgets and fewer promotions in 2027

    Forrester’s 2027 retail forecast points to near-zero real US sales growth, more price-conscious shoppers and further gains for major mass merchants. It recommends focusing on retention, email and text marketing, differentiated value propositions and less reliance on promotions, while also preparing for growth in private-label and resale purchasing.

  • 2026-11-06 · ExchangeWire

    Advertising’s next chapter: AI costs, ad-tech deals and retail media’s CTV push

    A multi-item ExchangeWire digest surveys current shifts across advertising and media: Alphabet’s shares fell after heavy AI-related spending and negative free cash flow; Affle agreed to acquire Perion; Walmart brought first-party shopper audiences into Vibe for CTV campaigns; Amazon reported 12% year-on-year advertising growth; and the UK News Alliance launched #AskForNews to challenge brand-safety assumptions around journalism. The item also mentions other AI, content and platform developments.

  • 2026-11-06 · Search Engine Roundtable

    Search forum recap: Google, Bing and OpenAI introduce a week of changes

    Search Engine Roundtable’s November 6 recap combines several developments across search and advertising. It reports Google expanding Business Profile messaging in Maps, adding offers guidance, prompting AI Mode users about Personal Intelligence and encouraging continued searches; Bing introducing AI visual summaries; Google Shopping remaining prominent in European product results; and OpenAI changing some ChatGPT Ads bidding options.

  • 2026-11-06 · Modern Retail

    Laneige brings mix-and-match lip mask experience to US retail

    Laneige has introduced a mix-and-match Lip Sleeping Mask station at its permanent Grove location in Los Angeles, letting shoppers create one of 45 flavor combinations. The activation extends the brand’s broader push into physical retail, pop-ups and personalized beauty services.

  • 2026-11-06 · Retail Dive

    Under Armour to put more full-price products in outlet stores

    Under Armour plans to sell more full-price products in its outlet stores as part of a broader retail revamp and premium-positioning effort. The move could affect how the brand manages pricing, promotions and the role of outlet channels, though the available report provides no results from the rollout.

  • 2026-11-06 · Retail Dive

    The Children’s Place shakes up leadership amid bankruptcy rumors

    The Children’s Place has undergone a leadership shake-up, with its CFO taking over as principal executive officer after the departure of the CEO and several executives and directors. Retail Dive reports the changes amid bankruptcy rumors, though the supplied evidence does not establish whether the retailer will seek protection or how its marketing operations may be affected.

  • 2026-11-06 · Retail Gazette

    Hush opens its first three standalone stores in UK expansion

    UK womenswear brand Hush has opened its first three standalone stores, expanding from a predominantly online model into full-price physical retail. The locations at Bluewater, Guildford and Marlow represent a company-specific omnichannel move rather than a wider market shift.

  • 2026-11-06 · Retail Dive

    Reformation says AI planning tool is helping improve in-stock rates

    Reformation has implemented an AI planning tool that the apparel brand says is helping improve in-stock rates. The company also reported 19% Q3 net revenue growth, with analysts noting its performance as a newly public company.

  • 2026-11-06 · Retail Dive

    Bed Bath & Beyond revives familiar cues in new store concept

    Bed Bath & Beyond’s new store concept reuses recognizable elements from its original format, including the towel wall and coupons. The move follows strong revenue gains reported by its parent company, driven by recent acquisitions, and offers a modest retail customer-experience case study.

  • 2026-11-06 · Modern Retail

    Foot Locker puts store employees at the center of its holiday campaign

    Foot Locker’s holiday campaign, “Joy to the Sole,” spotlights head of stores George Jenkins and store associates known as Stripers rather than relying on celebrity talent. The campaign promotes seasonal footwear and upcoming sneaker releases across social media, TV, digital and in-store displays, extending the retailer’s broader focus on employee-led storytelling.

  • 2026-11-05 · AdExchanger

    DoorDash’s Instacart acquisition would reshape commerce media

    AdExchanger analysis says DoorDash’s reported acquisition of Instacart is as much about advertising as delivery. Instacart generated $297 million from advertising and other revenue in the second quarter, while the combination could expand commerce-media reach, search advertising and measurement opportunities—alongside integration, access and competition concerns.

  • 2026-11-05 · Search Engine Journal

    FTC Unseals Allegations of Amazon Ads Auction Surcharges

    The FTC and 22 state attorneys general have unsealed details from their lawsuit alleging Amazon covertly increased advertiser prices beyond auction results between 2021 and 2023. The complaint cites alleged CPC increases, revenue targets and reduced ROAS, but these remain allegations in ongoing litigation.

  • 2026-11-05 · Digiday

    DoorDash’s Instacart bid raises the stakes for commerce-media consolidation

    Digiday examines the case for and against consolidation in commerce media following DoorDash’s bid for Instacart. The analysis points to possible gains in scale and audience reach, alongside risks including higher prices, concentrated media buying and greater dependence on major platforms. The transaction is not described as completed.

  • 2026-11-05 · ExchangeWire

    11.11 sales may be less incremental than dashboards suggest

    ExchangeWire’s analysis warns that brands may be paying a premium for demand that would have happened anyway during Southeast Asia’s 11.11 shopping event. Flywheel estimates 15–20% of the uplift is incremental, with media investment up about 20% and marketplace costs rising as much as 17–25% on Shopee. The analysis also highlights a nearly two-week cost window.

  • 2026-11-05 · Retail Gazette

    UK government urges Poundland owner to secure stores and jobs

    The UK government is urging Poundland owner Gordon Brothers to help secure the future of the struggling discount retailer. Poundland filed a notice of intention to appoint administrators last week, leaving a limited window for a rescue deal, according to Retail Gazette.

  • 2026-11-05 · Retail Gazette

    Shein to invest €500m in European logistics hub as EU parcel charges rise

    Shein plans to invest €500m expanding its logistics hub in Poland, with the aim of fulfilling more orders from within the EU. The move comes as rising import charges affect profits and reflects a push to strengthen regional operations and delivery speed.

  • 2026-11-05 · Retail Gazette

    David Jones enters administration after 188 years, putting 6,000 jobs at risk

    David Jones, the Australian department store group, has entered administration after 188 years of trading. Administrators from McGrathNicol were appointed following failed negotiations with landlords over unpaid rent. The retailer operates 38 stores across Australia and New Zealand, and more than 6,000 jobs are reportedly at risk.

  • 2026-11-05 · Association of National Advertisers

    ANA research puts proof of marketing value at the center of budget survival

    The Association of National Advertisers’ research identifies five pressure points—brand value, programmatic media, principal media, agency relationships and retail measurement—where stronger evidence of business impact may help marketers protect budgets and guide investment.

  • 2026-11-05 · Adweek

    RaceTrac starts an ad business to leverage its loyalty base

    RaceTrac has started an advertising business designed to leverage its loyalty base, according to Adweek. The move adds another convenience-store chain to the expanding retail-media field, alongside 7-Eleven and Wawa.

  • 2026-11-05 · AdExchanger

    Commerce media performance depends on more than the ad

    DoorDash data cited in a sponsored AdExchanger post suggests shoppers whose preferred product is unavailable switch brands nearly 12% of the time, while more than 40% request a refund. The piece argues that commerce media measurement should account for inventory and product-detail conditions, not just clicks and sales.

  • 2026-11-05 · Retail Gazette

    ASOS returns to profit as sales growth resumes

    ASOS has returned to pre-tax profit, reporting £24.4m for the 52 weeks to August 30, 2026, compared with a £281.6m loss the previous year. The retailer also reported quarterly sales growth for the first time since 2022. Asset disposals contributed to the result, making this a company-specific recovery signal rather than a broad ecommerce shift.

  • 2026-11-05 · Modern Retail

    Brands’ focus on owned channels wavers for the 2026 holiday season

    Modern Retail’s survey found planned use of owned ecommerce sites fell to 46% for the 2026 holiday season, from 69% in 2025; planned use of owned physical stores fell to 60%, from 84%. Respondents nevertheless said both channels become more important during the holidays. The small, single-source survey is directional rather than definitive.

  • 2026-11-05 · Modern Retail

    Target brings high-protein treats into holiday merchandising

    Target is expanding holiday offerings with protein-forward and better-for-you treats, including seasonal bars, shakes and hot cocoa. Brands such as Trubar are also using limited-edition holiday flavors, with demand informed by reviews, direct-to-consumer orders and social comments. The development reflects how health and indulgence are being combined in seasonal food marketing.

  • 2026-11-05 · Retail Gazette

    TK Maxx returns to its farmyard world for Christmas 2026

    TK Maxx has launched Festive Crossing, its first new Christmas advert since 2023. Created by Wieden+Kennedy London, the campaign returns to the retailer’s established farmyard setting with new characters and a value-led gifting message.

  • 2026-11-05 · Retail Dive

    Ikea leans into holiday events to drive seasonal footfall

    Ikea is using in-store and outdoor holiday events as a seasonal customer-experience play. Two locations will host outdoor markets, all stores will run holiday events this month, and the retailer has expanded its assortment.

  • 2026-11-05 · Retail Gazette

    Manchester City and Puma open flagship store in East Manchester

    Manchester City has opened a flagship store at Medlock Square in East Manchester with strategic partner Puma and retail partner Stichd. The launch is a routine brand and retail development centred on the football club’s physical commerce presence.

  • 2026-11-04 · Digiday

    DoorDash’s planned $17 billion Instacart acquisition reshapes the delivery platform pitch

    Digiday reports that DoorDash plans to acquire Instacart for $17 billion. The deal reflects delivery platforms’ push to gain market share by diversifying services and offerings, while its eventual effects on advertisers and commerce partners will depend on regulatory review and integration.

  • 2026-11-04 · Digiday

    DoorDash-Instacart deal leaves advertisers weighing costs, data and measurement

    DoorDash and Instacart are joining forces, putting advertisers’ costs, data and measurement at the center of industry questions about the deal’s implications.

  • 2026-11-04 · Search Engine Journal

    Google expands UCP direct checkout to AI Mode shoppers in Canada

    Google is expanding Universal Commerce Protocol direct checkout to Canada across AI Mode in Google Search and the Gemini app. Eligible shoppers can buy from participating retailers without leaving the AI conversation, using Google Pay and saved Google Wallet details. Google says simplified UCP integration will become available in Merchant Center next year.

  • 2026-11-04 · Adweek

    Amazon lets advertisers target shoppers who buy from rival retailers

    Amazon has expanded its advertising targeting options to include users who also shop at selected rival retailers, including Walmart, Dollar General, Kroger, Walgreens and Sephora. The change applies to display and video advertising and broadens Amazon’s retail-media audience signals beyond purchases made on its own marketplace.

  • 2026-11-04 · Search Engine Journal

    Reddit begins testing ads in its own search results

    Reddit is testing ads in its search results, including product cards with images, website links and “Shop Now” buttons. The placements may appear in response to queries such as “espresso station” or “home office setup.” The limited test extends Reddit’s broader push to monetise high-intent search activity.

  • 2026-11-04 · AdExchanger

    What DoorDash’s Instacart deal could mean for retail media

    An AdExchanger guest column examines how DoorDash’s proposed acquisition of Instacart could affect local retailers and grocers. The combination could bring together delivery reach, grocery technology, retail-media capabilities, advertising tools and measurement, while reducing the need for merchants to manage multiple specialist platforms. The piece stresses that the benefits remain contingent on integration.

  • 2026-11-04 · Retail Gazette

    Why the Christmas shop window still pulls its weight

    Retail Gazette looks at 2026 Christmas campaigns from major UK department stores, arguing that physical shop windows continue to offer distinctive brand and storytelling value even as retailers invest in social commerce, personalisation and shoppable video.